/* ════════════════════════════════════════════════════════════════════════
   TODO Growth · Marketing & Social Media
   Design system: "Impossible to Ignore"

   Story in materials:
   FOG    the feed of sameness. Muted, textured, endlessly drifting.
   SHIFT  the feed splits open. Light and colour flood in.
   INK    the other side of the feed. Colour is rationed and means
          something: the work, the promise, the next action.
   SUN    the signature. It marks the promise and the enquiry.

   Motion has one verb, TUNE: noise resolving into focus.
   Every effect has a reduced-motion state that shows the final frame.
   ════════════════════════════════════════════════════════════════════════ */

@property --sx {
  syntax: "<percentage>";
  inherits: true;
  initial-value: 50%;
}
@property --sy {
  syntax: "<percentage>";
  inherits: true;
  initial-value: 50%;
}

:root {
  --ink: #161838;
  --ink-2: #21244b;
  --ink-3: #2c2f5c;
  --ink-deep: #0e1030;
  --paper: #f7f5ef;
  --paper-2: #efebe1;
  --white: #ffffff;
  --graphite: #4f5270;
  --mist: #b7b9d0;
  --sun: #ffc83d;
  --sun-deep: #f2a900;
  --pink: #f2478b;
  --violet: #5b3fe0;
  --teal: #14b592;
  --sky: #3d9ef0;
  --tangerine: #ff7a2e;
  --danger: #b42318;

  --fog: #d6d3cc;
  --fog-2: #cac7bf;
  --fog-3: #b8b5ad;
  --fog-4: #a9a69e;
  --fog-text: #5c5a56; /* 4.6:1 on fog */

  --display: "Bricolage Grotesque", "Schibsted Grotesk", ui-sans-serif, system-ui, sans-serif;
  --body: "Schibsted Grotesk", ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif;

  --page-max: 90rem;
  --gutter: clamp(1.1rem, 0.4rem + 3vw, 3.75rem);
  --sec: clamp(5rem, 2.5rem + 8vw, 10.5rem);
  --r: 1.25rem;
  --r-lg: 1.75rem;
  --ease: cubic-bezier(0.2, 0.7, 0.2, 1);
  --ease-out: cubic-bezier(0.16, 1, 0.3, 1);
  --ease-snap: cubic-bezier(0.3, 1.45, 0.5, 1);
  --focus: var(--ink);

  --grain: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 .09 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

/* ── base ─────────────────────────────────────────────────────────────── */
*,
*::before,
*::after {
  box-sizing: border-box;
}
html {
  -webkit-text-size-adjust: 100%;
  scroll-behavior: smooth;
  scroll-padding-top: 5.5rem;
}
body {
  margin: 0;
  font-family: var(--body);
  font-size: clamp(1rem, 0.95rem + 0.2vw, 1.125rem);
  line-height: 1.6;
  color: var(--ink);
  background: var(--ink);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
main {
  overflow-x: clip;
}
img,
video,
svg {
  display: block;
  max-width: 100%;
}
h1,
h2,
h3,
p,
ol,
ul,
dl,
dd,
figure {
  margin: 0;
}
ol,
ul {
  padding: 0;
  list-style: none;
}
a {
  color: inherit;
}
button,
input,
textarea,
select {
  font: inherit;
  color: inherit;
}
strong {
  font-weight: 700;
}
:focus-visible {
  outline: 3px solid var(--focus);
  outline-offset: 3px;
  border-radius: 6px;
}
.sr-only {
  position: absolute !important;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0 0 0 0);
  white-space: nowrap;
  border: 0;
}
.skip {
  position: fixed;
  left: 1rem;
  top: -4rem;
  z-index: 100;
  padding: 0.75rem 1rem;
  background: var(--sun);
  color: var(--ink);
  font-weight: 700;
  border-radius: 0.75rem;
  transition: top 0.2s;
}
.skip:focus {
  top: 1rem;
}
.wrap {
  width: 100%;
  max-width: var(--page-max);
  margin-inline: auto;
  padding-inline: var(--gutter);
}

/* ── type ─────────────────────────────────────────────────────────────── */
.h-display {
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(2.15rem, 1rem + 4.2vw, 5.25rem);
  line-height: 0.98;
  letter-spacing: -0.04em;
  text-wrap: balance;
}
.h-md {
  font-size: clamp(2rem, 1rem + 3.4vw, 4.25rem);
}
.label {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  margin-bottom: 1.25rem;
  font-size: 0.8125rem;
  font-weight: 800;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}
.label::before {
  content: "";
  width: 1.75rem;
  height: 0.5rem;
  border-radius: 99px;
  background: currentColor;
}
.label-sun {
  color: var(--sun);
}
.label-pink {
  color: var(--pink);
}
.label-pink-ink {
  color: #b8165a;
}
.label-violet {
  color: var(--violet);
}
.label-ink {
  color: var(--ink);
}
.sec-lead {
  margin-top: 1.4rem;
  max-width: 38rem;
  font-size: clamp(1.0625rem, 1rem + 0.4vw, 1.375rem);
  line-height: 1.55;
}
.muted-ink {
  color: var(--fog-text);
}

/* ── slab: the signature yellow mark ──────────────────────────────────── */
.slab {
  position: relative;
  z-index: 0;
  display: inline-block;
  padding: 0 0.16em 0.05em;
  margin-left: -0.16em;
  color: var(--ink);
}
.slab::before {
  content: "";
  position: absolute;
  z-index: -1;
  inset: 0.09em 0 -0.02em;
  background: var(--sun);
  border-radius: 0.1em;
  transform: skewX(-8deg) rotate(-1.4deg);
  transform-origin: left center;
  box-shadow: 0.07em 0.07em 0 var(--ink);
}
.slab-pink::before {
  box-shadow: 0.07em 0.07em 0 var(--pink);
}

/* ── buttons ──────────────────────────────────────────────────────────── */
.btn {
  --bg: var(--ink);
  --fg: var(--paper);
  --bd: var(--ink);
  --shadow: var(--sun-deep);
  position: relative;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.6rem;
  min-height: 3rem;
  padding: 0.75rem 1.45rem;
  border: 2px solid var(--bd);
  border-radius: 999px;
  background: var(--bg);
  color: var(--fg);
  font-weight: 700;
  font-size: 1rem;
  line-height: 1.2;
  text-decoration: none;
  text-align: center;
  cursor: pointer;
  transform: translate(var(--mx, 0), var(--my, 0));
  transition:
    transform 0.25s var(--ease),
    box-shadow 0.25s var(--ease),
    background-color 0.2s;
  -webkit-tap-highlight-color: transparent;
}
.btn:hover {
  box-shadow: 4px 4px 0 var(--shadow);
}
.btn:active {
  box-shadow: none;
  transform: translate(var(--mx, 0), var(--my, 0)) scale(0.98);
}
.btn-lg {
  min-height: 3.6rem;
  padding: 0.95rem 1.85rem;
  font-size: 1.0625rem;
}
.btn-sm {
  min-height: 2.75rem;
  padding: 0.5rem 1.1rem;
  font-size: 0.9375rem;
}
.btn-block {
  width: 100%;
}
.btn-sun {
  --bg: var(--sun);
  --fg: var(--ink);
  --bd: var(--sun);
  --shadow: var(--pink);
}
.btn-line {
  --bg: transparent;
  --fg: var(--ink);
  --shadow: var(--ink);
}
.btn-line:hover {
  --bg: var(--white);
}
.btn-line-light {
  --bg: transparent;
  --fg: var(--paper);
  --bd: var(--paper);
  --shadow: var(--pink);
}
.btn-wa {
  --bg: #25d366;
  --fg: #0b2e18;
  --bd: #0b2e18;
  --shadow: #0b2e18;
}
.btn[disabled] {
  opacity: 0.7;
  cursor: progress;
  box-shadow: none;
}
.btn.is-busy [data-label]::after {
  content: "";
  display: inline-block;
  width: 0.9em;
  height: 0.9em;
  margin-left: 0.6em;
  vertical-align: -0.1em;
  border: 2px solid currentColor;
  border-right-color: transparent;
  border-radius: 50%;
  animation: spin 0.7s linear infinite;
}
@keyframes spin {
  to {
    transform: rotate(1turn);
  }
}

/* ── masthead ─────────────────────────────────────────────────────────── */
.masthead {
  position: fixed;
  z-index: 40;
  top: 0.75rem;
  left: 50%;
  transform: translateX(-50%);
  width: calc(100% - 1.5rem);
  max-width: calc(var(--page-max) - 2rem);
  display: flex;
  align-items: center;
  gap: 1rem;
  padding: 0.45rem 0.45rem 0.45rem 0.9rem;
  border-radius: 999px;
  background: rgb(22 24 56 / 0.9);
  color: var(--paper);
  border: 1px solid rgb(255 255 255 / 0.14);
  backdrop-filter: blur(12px) saturate(1.4);
  -webkit-backdrop-filter: blur(12px) saturate(1.4);
  box-shadow: 0 10px 30px -12px rgb(14 16 48 / 0.6);
  overflow: hidden;
  --focus: var(--sun);
}
.masthead-progress {
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  height: 3px;
  background: linear-gradient(90deg, var(--sun), var(--pink), var(--sky), var(--teal));
  transform: scaleX(var(--progress, 0));
  transform-origin: left;
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  text-decoration: none;
  min-height: 2.75rem;
}
.brand img {
  width: 2.25rem;
  height: 2.25rem;
  border-radius: 0.6rem;
}
.brand-word {
  font-family: var(--display);
  font-weight: 800;
  font-size: 1.125rem;
  letter-spacing: -0.02em;
}
.brand-word span {
  font-weight: 500;
  opacity: 0.75;
}
.masthead-nav {
  display: none;
  margin-left: auto;
  gap: 0.25rem;
}
.masthead-nav a {
  display: inline-flex;
  align-items: center;
  min-height: 2.75rem;
  padding: 0.55rem 0.9rem;
  border-radius: 999px;
  font-size: 0.9375rem;
  font-weight: 600;
  text-decoration: none;
  color: var(--mist);
  transition:
    color 0.2s,
    background-color 0.2s;
}
.masthead-nav a:hover,
.masthead-nav a[aria-current="true"] {
  color: var(--paper);
  background: rgb(255 255 255 / 0.08);
}
.masthead-cta {
  margin-left: auto;
  display: none;
}
@media (min-width: 560px) {
  .masthead-cta {
    display: inline-flex;
  }
}
@media (min-width: 960px) {
  .masthead-nav {
    display: flex;
  }
  .masthead-cta {
    margin-left: 0.5rem;
  }
}

/* ══ NOISE (shared generator output) ═══════════════════════════════════ */
.nz-layer {
  position: absolute;
  inset: -6rem -3rem;
  display: flex;
  gap: var(--gap, 1rem);
  justify-content: center;
  transform: translate3d(calc(var(--px, 0) * var(--d, 1) * -14px), calc(var(--py, 0) * var(--d, 1) * -10px + var(--scrollY, 0px) * var(--d, 1) * -0.12), 0);
  will-change: transform;
}
.nz-col {
  flex: 0 0 var(--w, 9rem);
  display: flex;
  flex-direction: column;
  gap: var(--gap, 1rem);
  animation: drift var(--dur, 70s) linear infinite;
  animation-direction: var(--dir, normal);
}
@keyframes drift {
  to {
    transform: translateY(-50%);
  }
}
.nz-tile {
  flex: none;
  aspect-ratio: 4 / 5;
  border-radius: 0.9rem;
  background: var(--fog-2);
  padding: 0.55rem;
  display: grid;
  grid-template-rows: auto 1fr auto;
  gap: 0.4rem;
  overflow: hidden;
}
.nz-tile.is-tall {
  aspect-ratio: 9 / 15;
}
.nz-tile b {
  display: flex;
  align-items: center;
  gap: 0.35rem;
}
.nz-tile b::before {
  content: "";
  flex: none;
  width: 0.9rem;
  height: 0.9rem;
  border-radius: 50%;
  background: var(--fog-3);
}
.nz-tile b::after {
  content: "";
  width: 50%;
  height: 0.4rem;
  border-radius: 99px;
  background: var(--fog-3);
}
.nz-tile i {
  border-radius: 0.5rem;
  background: linear-gradient(150deg, var(--fog-3), #c3c0b8);
}
.nz-tile u {
  text-decoration: none;
  font-family: var(--display);
  font-weight: 700;
  font-size: 0.75rem;
  line-height: 1.1;
  color: var(--fog-4);
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}
.is-paused .nz-col,
.is-paused .feed-track {
  animation-play-state: paused;
}

/* ══ 01 HERO ═══════════════════════════════════════════════════════════ */
.hero {
  position: relative;
  isolation: isolate;
  overflow: hidden;
  min-height: 100svh;
  display: flex;
  background: var(--fog) var(--grain);
  --focus: var(--ink);
}
.hero-noise {
  position: absolute;
  inset: 0;
  z-index: -2;
}
.hero-noise .nz-layer[data-depth="1"] {
  --w: 6.5rem;
  --gap: 0.75rem;
  opacity: 0.5;
  filter: blur(1.5px);
}
.hero-noise .nz-layer[data-depth="2"] {
  --w: 9rem;
  opacity: 0.75;
}
.hero-noise .nz-layer[data-depth="3"] {
  --w: 12rem;
  --gap: 1.4rem;
  opacity: 0.9;
}
.hero-vignette {
  position: absolute;
  inset: 0;
  z-index: -1;
  background:
    radial-gradient(85% 75% at 18% 52%, rgb(214 211 204 / 0.97) 0 38%, rgb(214 211 204 / 0.55) 62%, rgb(214 211 204 / 0.15) 85%),
    linear-gradient(to bottom, rgb(214 211 204 / 0.6), transparent 18%, transparent 82%, rgb(214 211 204 / 0.9));
}
.hero-inner {
  width: 100%;
  max-width: var(--page-max);
  margin-inline: auto;
  padding: clamp(5.25rem, 4.5rem + 3vw, 7.5rem) var(--gutter) clamp(3rem, 2rem + 3vw, 5rem);
  display: grid;
  gap: clamp(3rem, 1rem + 5vw, 4rem);
  align-items: center;
}
@media (min-width: 1024px) {
  .hero-inner {
    grid-template-columns: minmax(0, 1.4fr) minmax(0, 1fr);
    gap: 2rem;
  }
}
.kicker {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  margin-bottom: clamp(1.1rem, 0.6rem + 1.4vw, 2rem);
  padding: 0.4rem 0.95rem 0.4rem 0.65rem;
  border-radius: 99px;
  background: rgb(255 255 255 / 0.6);
  font-size: 0.875rem;
  font-weight: 700;
}
.kicker-dot {
  width: 0.65rem;
  height: 0.65rem;
  border-radius: 50%;
  background: var(--pink);
  animation: ping 2.4s var(--ease) infinite;
}
@keyframes ping {
  0% {
    box-shadow: 0 0 0 0 rgb(242 71 139 / 0.55);
  }
  70%,
  100% {
    box-shadow: 0 0 0 0.6rem rgb(242 71 139 / 0);
  }
}
.hero-title {
  font-family: var(--display);
  font-weight: 800;
  letter-spacing: -0.045em;
}
.h1-quiet {
  display: block;
  max-width: 12ch;
  font-size: clamp(2.1rem, 0.9rem + 4.6vw, 5.1rem);
  line-height: 0.98;
  color: var(--fog-text);
  text-wrap: balance;
}
.h1-loud {
  display: block;
  margin-top: 0.14em;
  font-size: clamp(2.7rem, 0.9rem + 6.6vw, 7rem);
  line-height: 0.92;
  letter-spacing: -0.055em;
}
.h1-loud .slab {
  display: table; /* each line hugs its words */
  padding: 0.02em 0.16em 0.08em;
}
.h1-loud .slab-b {
  margin-left: 0.55em;
  margin-top: 0.04em;
}
.slab-b::before {
  transform: skewX(-8deg) rotate(1deg);
}
.w {
  display: inline-block;
}
.hero-lead {
  max-width: 35rem;
  margin-top: clamp(1.4rem, 0.9rem + 1.4vw, 2.1rem);
  font-size: clamp(1.0625rem, 0.98rem + 0.45vw, 1.375rem);
  line-height: 1.5;
}
.offer-line {
  display: flex;
  flex-wrap: wrap;
  gap: 0.35rem 0;
  margin-top: clamp(1.5rem, 1rem + 1.5vw, 2.25rem);
  padding-top: 1.1rem;
  border-top: 2px solid rgb(22 24 56 / 0.15);
  max-width: 40rem;
  font-size: 0.8125rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--graphite);
}
.offer-line li:not(:last-child)::after {
  content: "✦";
  margin: 0 0.6rem;
  color: var(--pink);
  font-size: 0.6rem;
  vertical-align: 0.15em;
}
.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  margin-top: clamp(1.6rem, 1rem + 1.5vw, 2.4rem);
}
.hero-alt {
  margin-top: 1rem;
  font-size: 0.9375rem;
  color: var(--graphite);
}
.wa-inline {
  font-weight: 700;
  color: var(--ink);
  text-decoration-thickness: 2px;
  text-underline-offset: 3px;
  text-decoration-color: #25d366;
}
@media (max-width: 479px) {
  .hero-actions .btn {
    flex: 1 1 100%;
  }
}

/* the phone and the moment the feed stops */
.hero-stage {
  position: relative;
  justify-self: center;
  width: min(100%, 27rem);
  perspective: 1400px;
}
.stage-tilt {
  position: relative;
  padding: 1rem 0 2rem 3.5rem;
  transform: rotateX(calc(var(--ty, 0) * 1deg)) rotateY(calc(var(--tx, 0) * 1deg));
  transform-style: preserve-3d;
  transition: transform 0.6s var(--ease-out);
}
.phone {
  position: relative;
  width: clamp(14rem, 58vw, 19rem);
  aspect-ratio: 9 / 18.6;
  margin-inline: auto;
  border-radius: 2.6rem;
  padding: 0.6rem;
  background: linear-gradient(160deg, #2a2d55, #14163a);
  box-shadow:
    0 40px 80px -30px rgb(14 16 48 / 0.6),
    0 0 0 2px #3a3d6a inset,
    0 0 0 1px rgb(255 255 255 / 0.05);
}
.phone-notch {
  position: absolute;
  z-index: 3;
  top: 1rem;
  left: 50%;
  width: 30%;
  height: 1.2rem;
  border-radius: 99px;
  background: #14163a;
  transform: translateX(-50%);
}
.phone-screen {
  position: relative;
  height: 100%;
  border-radius: 2rem;
  overflow: hidden;
  background: #ebe9e4;
}
.phone-feed {
  position: absolute;
  inset: 0;
}
.feed-track {
  display: flex;
  flex-direction: column;
  gap: 0.65rem;
  padding: 2.5rem 0.65rem 0.65rem;
  will-change: transform;
}
.fp {
  flex: none;
  border-radius: 0.85rem;
  background: var(--white);
  padding: 0.55rem;
  display: grid;
  gap: 0.45rem;
  transition:
    filter 0.5s var(--ease),
    opacity 0.5s;
}
.fp b {
  display: flex;
  align-items: center;
  gap: 0.4rem;
  font-size: 0.6875rem;
  font-weight: 700;
  color: var(--fog-4);
}
.fp b::before {
  content: "";
  width: 1.2rem;
  height: 1.2rem;
  border-radius: 50%;
  background: var(--fog-2);
}
.fp i {
  aspect-ratio: 1;
  border-radius: 0.55rem;
  background: linear-gradient(160deg, var(--fog-2), var(--fog-3));
}
.fp u {
  text-decoration: none;
  font-size: 0.6875rem;
  line-height: 1.3;
  color: var(--fog-4);
}
.fp.is-hero {
  background: var(--ink);
}
.fp.is-hero b {
  color: var(--paper);
}
.fp.is-hero b::before {
  background: conic-gradient(var(--sun), var(--pink), var(--sky), var(--teal), var(--sun));
}
.fp.is-hero i {
  background:
    radial-gradient(70% 55% at 80% 15%, var(--pink) 0 38%, transparent 39%),
    radial-gradient(60% 45% at 10% 95%, var(--sky) 0 45%, transparent 46%),
    var(--sun);
}
.fp.is-hero u {
  color: var(--sun);
  font-weight: 700;
}
.is-stopped .fp:not(.is-hero) {
  filter: blur(1.5px) grayscale(1);
  opacity: 0.55;
}
.phone-hud {
  position: absolute;
  z-index: 2;
  left: 0.6rem;
  right: 0.6rem;
  bottom: 0.7rem;
  display: flex;
  justify-content: space-between;
  gap: 0.4rem;
}
.hud-pill {
  padding: 0.3rem 0.6rem;
  border-radius: 99px;
  background: rgb(22 24 56 / 0.82);
  color: var(--paper);
  font-size: 0.6875rem;
  font-weight: 700;
  backdrop-filter: blur(6px);
  font-variant-numeric: tabular-nums;
}
.hud-stop {
  background: var(--sun);
  color: var(--ink);
  opacity: 0;
  transform: translateY(6px);
  transition:
    opacity 0.3s,
    transform 0.4s var(--ease-snap);
}
.is-stopped .hud-stop {
  opacity: 1;
  transform: none;
}
.breakout {
  position: absolute;
  z-index: 4;
  left: 0;
  top: 34%;
  width: clamp(10.5rem, 42vw, 15rem);
  transform: translateZ(60px) rotate(-7deg);
  pointer-events: none;
}
.breakout-card {
  display: grid;
  gap: 0.5rem;
  aspect-ratio: 4 / 5;
  padding: 1rem;
  border: 3px solid var(--ink);
  border-radius: 1.15rem;
  background:
    radial-gradient(120% 80% at 100% 0%, var(--pink) 0 34%, transparent 35%),
    radial-gradient(70% 55% at 0% 100%, var(--sky) 0 40%, transparent 41%),
    var(--sun);
  box-shadow: 12px 12px 0 var(--ink);
  color: var(--ink);
  opacity: 0;
  transform: translateX(45%) scale(0.6);
  clip-path: inset(40% 10% 40% 10% round 1rem);
  transition:
    opacity 0.35s,
    transform 0.7s var(--ease-snap),
    clip-path 0.55s var(--ease-out);
}
.is-stopped .breakout-card {
  opacity: 1;
  transform: none;
  clip-path: inset(-20% -20% -20% -20%);
}
.bc-sticker {
  justify-self: start;
  align-self: start;
  padding: 0.25rem 0.65rem;
  border-radius: 99px;
  background: var(--ink);
  color: var(--sun);
  font-weight: 800;
  font-size: 0.8125rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}
.bc-big {
  align-self: end;
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(1.6rem, 1.1rem + 2vw, 2.35rem);
  line-height: 0.92;
  letter-spacing: -0.045em;
}
.bc-foot {
  display: flex;
  align-items: center;
  gap: 0.4rem;
  font-size: 0.6875rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}
.bc-foot i {
  width: 0.55rem;
  height: 0.55rem;
  border-radius: 50%;
  background: var(--ink);
}
.stage-note {
  margin-top: 0.25rem;
  text-align: right;
  font-size: 0.75rem;
  font-weight: 600;
  color: var(--fog-text);
}

/* opening sequence */
.motion .hero .nz-layer {
  animation: noise-in 1.6s var(--ease-out) both;
}
.motion .hero .nz-layer[data-depth="2"] {
  animation-delay: 0.1s;
}
.motion .hero .nz-layer[data-depth="3"] {
  animation-delay: 0.2s;
}
@keyframes noise-in {
  from {
    opacity: 0;
    filter: blur(14px);
    scale: 1.08;
  }
}
.motion .kicker,
.motion .hero-lead,
.motion .offer-line,
.motion .hero-actions,
.motion .hero-alt {
  animation: rise 0.9s var(--ease-out) both;
}
.motion .kicker {
  animation-delay: 0.1s;
}
.motion .hero-lead {
  animation-delay: 0.9s;
}
.motion .hero-actions {
  animation-delay: 1s;
}
.motion .hero-alt {
  animation-delay: 1.08s;
}
.motion .offer-line {
  animation-delay: 1.15s;
}
.motion .h1-quiet .w {
  animation: word-in 0.8s var(--ease-out) both;
  animation-delay: calc(0.2s + var(--i) * 0.07s);
}
.motion .h1-loud .slab {
  animation: loud-in 0.9s var(--ease-snap) 0.62s both;
}
.motion .h1-loud .slab-b {
  animation-delay: 0.74s;
}
.motion .h1-loud .slab::before {
  animation: slab-in 0.5s var(--ease-snap) 0.72s both;
}
.motion .h1-loud .slab-b::before {
  animation-name: slab-in-b;
  animation-delay: 0.84s;
}
@keyframes slab-in-b {
  from {
    transform: skewX(-8deg) rotate(1deg) scaleX(0);
  }
}
.motion .hero-stage {
  animation: stage-in 1.2s var(--ease-out) 0.5s both;
}
@keyframes rise {
  from {
    opacity: 0;
    transform: translateY(18px);
  }
}
@keyframes word-in {
  from {
    opacity: 0;
    filter: blur(10px);
    transform: translateY(0.35em);
  }
}
@keyframes loud-in {
  0% {
    opacity: 0;
    filter: blur(14px);
    transform: scale(1.12);
  }
  60% {
    opacity: 1;
    filter: blur(0);
  }
}
@keyframes slab-in {
  from {
    transform: skewX(-8deg) rotate(-1.4deg) scaleX(0);
  }
}
@keyframes stage-in {
  from {
    opacity: 0;
    transform: translateY(60px) rotate(4deg);
  }
}

@media (max-width: 1023px) {
  .hero-vignette {
    background: linear-gradient(to bottom, rgb(214 211 204 / 0.97) 0 45%, rgb(214 211 204 / 0.4) 75%, rgb(214 211 204 / 0.7));
  }
  .hero-stage {
    width: min(100%, 25rem);
  }
  .stage-tilt {
    padding-left: 2.5rem;
  }
  .phone {
    margin-inline: auto 4%;
  }
}

/* ══ 02 SOUND FAMILIAR ═════════════════════════════════════════════════ */
.familiar {
  padding: var(--sec) 0 calc(var(--sec) * 0.9);
  background: var(--fog) var(--grain);
  --focus: var(--ink);
}
.familiar-grid {
  display: grid;
  gap: clamp(3rem, 2rem + 4vw, 5rem);
}
@media (min-width: 1024px) {
  .familiar-grid {
    grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
    gap: 6rem;
    align-items: start;
  }
  .familiar-head {
    position: sticky;
    top: 8rem;
  }
}
.familiar .sec-lead {
  color: var(--graphite);
}
.confessions {
  display: grid;
  gap: clamp(1rem, 0.6rem + 1.5vw, 1.75rem);
}
.confession {
  position: relative;
  padding: 1.25rem 1.35rem 1.35rem;
  border-radius: 1.4rem;
  background: #e5e2dc;
  box-shadow:
    0 1px 0 rgb(255 255 255 / 0.6) inset,
    0 18px 40px -28px rgb(22 24 56 / 0.45);
  transform: rotate(var(--rot, 0deg));
}
.confession:nth-child(odd) {
  --rot: -0.8deg;
}
.confession:nth-child(even) {
  --rot: 0.9deg;
}
@media (min-width: 640px) {
  .confession:nth-child(even) {
    margin-left: 3.5rem;
  }
  .confession:nth-child(3n) {
    margin-left: 1.5rem;
  }
}
.cf-head {
  display: flex;
  align-items: center;
  gap: 0.5rem;
  margin-bottom: 0.9rem;
  font-size: 0.8125rem;
  font-weight: 700;
  color: var(--graphite);
}
.cf-head i {
  width: 1.75rem;
  height: 1.75rem;
  border-radius: 50%;
  background: var(--fog-3);
}
.cf-head em {
  font-style: normal;
  font-weight: 500;
  color: var(--fog-text);
}
.cf-quote {
  font-family: var(--display);
  font-weight: 700;
  font-size: clamp(1.4rem, 1.1rem + 1.3vw, 2.1rem);
  line-height: 1.08;
  letter-spacing: -0.03em;
  color: var(--ink);
  text-wrap: balance;
}
.cf-tag {
  margin-top: 0.9rem;
  padding-top: 0.9rem;
  border-top: 1px dashed var(--fog-4);
  font-size: 0.9375rem;
  color: var(--graphite);
}
.cf-tag strong {
  color: var(--ink);
  background: linear-gradient(var(--sun), var(--sun)) no-repeat 0 90% / var(--hl, 100%) 0.42em;
  transition: background-size 0.7s var(--ease-out) 0.4s;
}
.motion .confession:not(.is-in) .cf-tag strong {
  --hl: 0%;
}

/* ══ 03 THE SHIFT ══════════════════════════════════════════════════════ */
.shift {
  --open: 1;
  --text: 1;
  --o2: 1;
  position: relative;
  background: var(--ink);
  color: var(--paper);
}
.shift-stage {
  position: relative;
  min-height: 85svh;
  display: grid;
  place-items: center;
  overflow: hidden;
  isolation: isolate;
}
.motion .shift {
  height: 260vh;
}
.motion .shift-stage {
  position: sticky;
  top: 0;
  height: 100svh;
}
.shift-world {
  position: absolute;
  inset: 0;
  z-index: -2;
  background: radial-gradient(60% 60% at 50% 50%, #2a2d66, var(--ink) 70%);
}
.blob {
  position: absolute;
  width: 46vmax;
  height: 46vmax;
  border-radius: 50%;
  filter: blur(70px);
  opacity: calc(var(--open) * 0.75);
  transform: scale(calc(0.4 + var(--open) * 0.6));
}
.blob-a {
  left: -10vmax;
  top: -12vmax;
  background: var(--sun);
  opacity: calc(var(--open) * 0.45);
}
.blob-b {
  right: -14vmax;
  top: 10vmax;
  background: var(--pink);
  opacity: calc(var(--open) * 0.45);
}
.blob-c {
  left: 25%;
  bottom: -26vmax;
  background: var(--violet);
}
.shift-doors {
  position: absolute;
  inset: 0;
  z-index: -1;
  pointer-events: none;
}
.door {
  position: absolute;
  top: 0;
  bottom: 0;
  width: 50.5%;
  overflow: hidden;
  background: var(--fog) var(--grain);
  will-change: transform;
}
.door .nz-layer {
  inset: -6rem 0;
  --w: 8.5rem;
  opacity: 0.85;
}
.door-l {
  left: 0;
  transform: translateX(calc(var(--open) * -101%));
  box-shadow: 12px 0 40px rgb(0 0 0 / 0.25);
}
.door-r {
  right: 0;
  transform: translateX(calc(var(--open) * 101%));
  box-shadow: -12px 0 40px rgb(0 0 0 / 0.25);
}
.door-l::after,
.door-r::after {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(70% 60% at 50% 50%, rgb(214 211 204 / 0.92), rgb(214 211 204 / 0.4));
}
.shift-copy {
  width: 100%;
  max-width: var(--page-max);
  padding-inline: var(--gutter);
  text-align: center;
}
.shift-title {
  font-family: var(--display);
  font-weight: 800;
  letter-spacing: -0.05em;
  line-height: 0.95;
}
.st-1,
.st-2 {
  display: block;
  font-size: clamp(1.9rem, 0.9rem + 4.4vw, 5.25rem);
  color: color-mix(in srgb, var(--mist) calc(var(--open) * 100%), var(--fog-text));
  transform: translateY(calc(var(--open) * -0.15em));
}
.st-2 {
  margin-top: 0.05em;
}
.st-3 {
  position: relative;
  display: block;
  margin-top: 0.18em;
  font-size: clamp(3.1rem, 0.9rem + 10vw, 11.5rem);
  letter-spacing: -0.06em;
  line-height: 0.9;
}
.st-3-ghost {
  display: block;
  color: transparent;
  -webkit-text-stroke: 1.5px color-mix(in srgb, var(--fog-4) calc((1 - var(--open)) * 100%), rgb(255 255 255 / 0.25));
}
.st-3-ink {
  position: absolute;
  inset: 0;
  display: block;
  background: linear-gradient(95deg, var(--sun) 0 40%, var(--tangerine) 62%, var(--pink) 85%);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
  clip-path: inset(-0.2em calc((1 - var(--text)) * 100%) -0.2em -0.1em);
}
.shift-sub {
  margin-top: clamp(1.5rem, 1rem + 2vw, 2.5rem);
  font-size: clamp(1.0625rem, 1rem + 0.4vw, 1.375rem);
  font-weight: 600;
  color: var(--mist);
  opacity: var(--o2);
  transform: translateY(calc((1 - var(--o2)) * 16px));
}

/* ══ 04 SYSTEM ═════════════════════════════════════════════════════════ */
.system {
  position: relative;
  padding: var(--sec) 0;
  background:
    radial-gradient(60rem 34rem at 95% 0%, rgb(91 63 224 / 0.28), transparent 60%),
    radial-gradient(40rem 30rem at 0% 100%, rgb(242 71 139 / 0.12), transparent 60%),
    var(--ink);
  color: var(--paper);
  --focus: var(--sun);
}
.sys-head {
  max-width: 60rem;
  margin-bottom: clamp(3rem, 2rem + 4vw, 6rem);
}
.system .sec-lead {
  color: var(--mist);
}
.grad-word {
  background: linear-gradient(95deg, var(--sun) 5%, var(--pink) 45%, var(--sky) 90%);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}
.system-body {
  display: grid;
  gap: 3rem;
}
@media (min-width: 1024px) {
  .system-body {
    grid-template-columns: minmax(0, 1fr) minmax(0, 1.05fr);
    gap: 5.5rem;
    align-items: start;
  }
}
.scope {
  display: none;
}
@media (min-width: 1024px) {
  .scope {
    display: block;
    position: sticky;
    top: 7rem;
  }
}
.scope-screen {
  position: relative;
  aspect-ratio: 5 / 4;
  border-radius: var(--r-lg);
  background:
    linear-gradient(rgb(255 255 255 / 0.045) 1px, transparent 1px) 0 0 / 100% 12.5%,
    linear-gradient(90deg, rgb(255 255 255 / 0.045) 1px, transparent 1px) 0 0 / 10% 100%,
    radial-gradient(80% 60% at 50% 40%, color-mix(in srgb, var(--sc, var(--sun)) 14%, transparent), transparent 70%),
    var(--ink-deep);
  border: 1px solid rgb(255 255 255 / 0.12);
  overflow: hidden;
  box-shadow: 0 40px 80px -40px rgb(0 0 0 / 0.7);
}
.scope-num {
  position: absolute;
  right: 1.25rem;
  top: 0.25rem;
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(6rem, 10vw, 10rem);
  line-height: 1;
  letter-spacing: -0.06em;
  color: transparent;
  -webkit-text-stroke: 1.5px color-mix(in srgb, var(--sc, var(--sun)) 55%, transparent);
  transition: -webkit-text-stroke-color 0.5s;
}
.scope-wave {
  position: absolute;
  inset: 22% 0 32%;
  width: 100%;
  height: 46%;
}
.scope-wave path {
  fill: none;
  stroke-linejoin: round;
  stroke-linecap: round;
  vector-effect: non-scaling-stroke;
}
.wave-ghost {
  stroke: rgb(255 255 255 / 0.12);
  stroke-width: 1.5;
}
.wave-live {
  stroke: var(--sc, var(--sun));
  stroke-width: 3;
  filter: drop-shadow(0 0 12px var(--sc, var(--sun)));
  transition: stroke 0.5s;
}
.scope-readout {
  position: absolute;
  left: 1.5rem;
  right: 1.5rem;
  bottom: 1.4rem;
  display: grid;
  gap: 0.2rem;
}
.sr-stage {
  font-family: var(--display);
  font-weight: 800;
  font-size: 2.25rem;
  line-height: 1;
  letter-spacing: -0.035em;
  color: var(--sc, var(--sun));
  transition: color 0.5s;
}
.sr-caption {
  font-size: 1rem;
  color: var(--mist);
}
.scope-tag {
  position: absolute;
  left: 1.5rem;
  top: 1.25rem;
  padding: 0.25rem 0.65rem;
  border: 1px solid rgb(255 255 255 / 0.2);
  border-radius: 99px;
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--mist);
}
.scope-steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0.5rem;
  margin-top: 1rem;
}
.scope-steps li {
  display: grid;
  padding: 0.65rem 0 0;
  border-top: 3px solid rgb(255 255 255 / 0.15);
  font-weight: 700;
  font-size: 0.9375rem;
  color: var(--mist);
  transition:
    color 0.4s,
    border-color 0.4s;
}
.scope-steps span {
  font-size: 0.75rem;
  opacity: 0.7;
}
.scope-steps li.is-on {
  color: var(--paper);
  border-color: var(--sc, var(--sun));
}

.stages {
  position: relative;
  display: grid;
}
.stages::before {
  content: "";
  position: absolute;
  left: 0.55rem;
  top: 1rem;
  bottom: 2rem;
  width: 3px;
  border-radius: 3px;
  background: linear-gradient(var(--sun), var(--pink), var(--sky), var(--teal));
}
.stage {
  position: relative;
  padding: 0 0 clamp(3rem, 2rem + 3vw, 4.5rem) 2.75rem;
  transition:
    opacity 0.6s var(--ease),
    filter 0.6s var(--ease);
}
.stage::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.3rem;
  width: 1.15rem;
  height: 1.15rem;
  border-radius: 50%;
  background: var(--c);
  box-shadow:
    0 0 0 5px var(--ink),
    0 0 24px var(--c);
}
@media (min-width: 1024px) {
  .stage {
    min-height: 70vh;
  }
  .js .stage:not(.is-on) {
    opacity: 0.3;
    filter: saturate(0) blur(1px);
  }
}
.stage-k {
  display: flex;
  align-items: center;
  gap: 0.6rem;
  margin-bottom: 0.8rem;
  font-size: 0.875rem;
  font-weight: 800;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--c);
}
.stage-k span {
  padding: 0.1rem 0.45rem;
  border: 1.5px solid var(--c);
  border-radius: 0.4rem;
  font-size: 0.75rem;
}
.stage h3 {
  max-width: 22ch;
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(1.7rem, 1.2rem + 2vw, 2.85rem);
  line-height: 1.02;
  letter-spacing: -0.035em;
  text-wrap: balance;
}
.stage-dl {
  display: grid;
  gap: 1rem;
  margin: 1.5rem 0 0;
  max-width: 36rem;
}
.stage-dl div {
  display: grid;
  gap: 0.2rem;
}
@media (min-width: 640px) {
  .stage-dl div {
    grid-template-columns: 8.5rem 1fr;
    gap: 1rem;
  }
}
.stage-dl dt {
  font-size: 0.75rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--c);
  padding-top: 0.25rem;
}
.stage-dl dd {
  color: var(--mist);
}
.stage-dl div:nth-child(2) dd {
  color: var(--paper);
  font-weight: 600;
}
.stage-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  margin-top: 1.5rem;
}
.stage-tags li {
  padding: 0.4rem 0.85rem;
  border: 2px solid var(--c);
  border-radius: 99px;
  font-size: 0.9375rem;
  font-weight: 700;
}
.stage-hand {
  margin-top: 1.4rem;
  max-width: 36rem;
  font-size: 0.9375rem;
  color: var(--mist);
}
.stage-hand span {
  font-weight: 800;
  color: var(--c);
}

/* ══ 05 THE SCREENING ROOM ═════════════════════════════════════════════ */
.work {
  position: relative;
  padding: var(--sec) 0;
  background:
    radial-gradient(50rem 30rem at 20% 30%, color-mix(in srgb, var(--active-c, var(--sun)) 14%, transparent), transparent 70%),
    var(--ink-deep);
  color: var(--paper);
  transition: background 0.8s;
  --focus: var(--sun);
}
.work-head {
  max-width: 52rem;
  margin-bottom: clamp(2.5rem, 1.5rem + 4vw, 5rem);
}
.work .sec-lead {
  color: var(--mist);
}
.screening {
  position: relative;
}
.slot-btn {
  all: unset;
  box-sizing: border-box;
  display: grid;
  width: 100%;
  cursor: pointer;
  -webkit-tap-highlight-color: transparent;
}
.slot-btn:focus-visible {
  outline: 3px solid var(--sun);
  outline-offset: 4px;
  border-radius: var(--r);
}
.slot-media {
  position: relative;
  display: grid;
  place-content: center;
  text-align: center;
  aspect-ratio: 4 / 5;
  border-radius: var(--r);
  overflow: hidden;
  background:
    repeating-linear-gradient(135deg, color-mix(in srgb, var(--c) 20%, transparent) 0 2px, transparent 2px 14px),
    radial-gradient(90% 70% at 30% 20%, color-mix(in srgb, var(--c) 38%, transparent), transparent 70%),
    var(--ink-2);
  border: 2px solid color-mix(in srgb, var(--c) 55%, transparent);
}
.slot[data-kind="reel"] .slot-media {
  aspect-ratio: 9 / 16;
}
.slot-media img,
.slot-media video {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.ph-badge {
  position: absolute;
  top: 0.7rem;
  left: 0.7rem;
  z-index: 2;
  padding: 0.2rem 0.55rem;
  border-radius: 99px;
  background: var(--paper);
  color: var(--ink);
  font-size: 0.6875rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}
.ph-kind {
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(1.4rem, 1rem + 1.4vw, 2.25rem);
  letter-spacing: -0.035em;
  color: var(--c);
}
.ph-ratio {
  font-size: 0.8125rem;
  font-weight: 600;
  color: var(--mist);
}
.slot-n {
  display: none;
}
.slot-cap {
  display: grid;
  margin-top: 0.75rem;
  font-size: 0.9375rem;
  line-height: 1.35;
}
.slot-kind {
  font-size: 0.75rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--c);
}
.slot-client {
  font-weight: 700;
}
.slot-what {
  color: var(--mist);
}
.reel-sound {
  position: absolute;
  right: 0.6rem;
  bottom: 0.6rem;
  z-index: 3;
  min-width: 2.75rem;
  min-height: 2.75rem;
  padding: 0 0.85rem;
  border: 0;
  border-radius: 99px;
  background: rgb(14 16 48 / 0.78);
  color: var(--paper);
  font-size: 0.8125rem;
  font-weight: 700;
  cursor: pointer;
}
.screen-stage,
.rail-hint,
.story-bars {
  display: none;
}

/* desktop: a selectable stage + an editorial index */
@media (min-width: 1024px) {
  .screening {
    display: grid;
    grid-template-columns: minmax(0, 1.15fr) minmax(0, 1fr);
    gap: 4.5rem;
    align-items: center;
  }
  .screen-stage {
    position: relative;
    display: grid;
    grid-template-columns: auto 1fr;
    gap: 2rem;
    align-items: end;
  }
  .screen-frame {
    position: relative;
    width: min(20rem, 24vw);
    border-radius: 2.4rem;
    padding: 0.7rem;
    background: linear-gradient(160deg, #2a2d55, #14163a);
    box-shadow:
      0 50px 90px -40px color-mix(in srgb, var(--active-c, var(--sun)) 60%, transparent),
      0 0 0 2px #3a3d6a inset;
    transition: box-shadow 0.8s;
  }
  .screen-frame .slot-media {
    aspect-ratio: 9 / 16;
    border-radius: 1.8rem;
    animation: screen-cut 0.7s var(--ease-out) both;
  }
  .screen-frame.is-wide .slot-media {
    aspect-ratio: 4 / 5;
  }
  .screen-frame .ph-kind {
    font-size: 3rem;
  }
  .screen-cap {
    padding-bottom: 1rem;
  }
  .screen-kind {
    font-size: 0.8125rem;
    font-weight: 800;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--active-c, var(--sun));
  }
  .screen-title {
    margin-top: 0.4rem;
    font-family: var(--display);
    font-weight: 800;
    font-size: 2rem;
    line-height: 1.02;
    letter-spacing: -0.035em;
  }
  .screen-what {
    margin-top: 0.5rem;
    color: var(--mist);
  }
  .work-list {
    display: grid;
    border-top: 1px solid rgb(255 255 255 / 0.15);
  }
  .slot {
    border-bottom: 1px solid rgb(255 255 255 / 0.15);
  }
  .slot-btn {
    grid-template-columns: 2.5rem 3.5rem 1fr;
    align-items: center;
    gap: 1.25rem;
    padding: 1rem 0.75rem;
    border-radius: 0.9rem;
    position: relative;
    isolation: isolate;
  }
  .slot-btn::before {
    content: "";
    position: absolute;
    inset: 0;
    z-index: -1;
    border-radius: inherit;
    background: linear-gradient(90deg, color-mix(in srgb, var(--c) 22%, transparent), transparent);
    transform: scaleX(0);
    transform-origin: left;
    transition: transform 0.5s var(--ease-out);
  }
  .slot-btn:hover::before,
  .slot-btn[aria-pressed="true"]::before {
    transform: none;
  }
  .slot-n {
    display: block;
    font-family: var(--display);
    font-weight: 800;
    font-size: 1.25rem;
    color: var(--mist);
  }
  .slot-btn[aria-pressed="true"] .slot-n {
    color: var(--c);
  }
  .slot .slot-media,
  .slot[data-kind="reel"] .slot-media {
    width: 3.5rem;
    aspect-ratio: 4 / 5;
    border-radius: 0.6rem;
  }
  .slot .slot-media > span {
    display: none;
  }
  .slot-cap {
    margin: 0;
  }
  .slot-client {
    font-family: var(--display);
    font-size: 1.25rem;
    letter-spacing: -0.02em;
  }
}
@keyframes screen-cut {
  from {
    clip-path: inset(0 0 100% 0 round 1.8rem);
    filter: saturate(0) blur(6px);
  }
}

/* phones and tablets: a story viewer you swipe */
@media (max-width: 1023px) {
  .story-bars {
    display: flex;
    gap: 0.3rem;
    margin-bottom: 0.9rem;
  }
  .story-bars span {
    flex: 1;
    height: 3px;
    border-radius: 3px;
    background: rgb(255 255 255 / 0.18);
    overflow: hidden;
  }
  .story-bars span::after {
    content: "";
    display: block;
    height: 100%;
    background: var(--paper);
    transform: scaleX(var(--f, 0));
    transform-origin: left;
  }
  .work-rail {
    margin-inline: calc(var(--gutter) * -1);
    overflow-x: auto;
    scroll-snap-type: x mandatory;
    scroll-padding-inline: var(--gutter);
    -webkit-overflow-scrolling: touch;
    scrollbar-width: none;
    overscroll-behavior-x: contain;
  }
  .work-rail::-webkit-scrollbar {
    display: none;
  }
  .work-list {
    display: flex;
    gap: 0.9rem;
    width: max-content;
    padding-inline: var(--gutter);
  }
  .slot {
    width: min(72vw, 19rem);
    scroll-snap-align: start;
  }
  .slot .slot-media {
    aspect-ratio: 9 / 16;
    box-shadow: 0 30px 60px -30px color-mix(in srgb, var(--c) 70%, transparent);
  }
  .rail-hint {
    display: block;
    margin-top: 1.1rem;
    font-size: 0.875rem;
    font-weight: 600;
    color: var(--mist);
  }
}

/* ══ 06 CASE STUDY ═════════════════════════════════════════════════════ */
.case {
  padding: var(--sec) 0;
  background: var(--paper);
  color: var(--ink);
  --focus: var(--ink);
}
.case-head {
  max-width: 52rem;
}
.case-client {
  margin-top: 1rem;
  font-weight: 700;
}
.chapters {
  display: grid;
  gap: 1.5rem;
  margin-top: clamp(2.5rem, 1.5rem + 3vw, 4rem);
  padding-top: 1.75rem;
  border-top: 3px solid var(--ink);
}
@media (min-width: 900px) {
  .chapters {
    grid-template-columns: repeat(3, 1fr);
    gap: 3rem;
  }
}
.ch-n {
  font-family: var(--display);
  font-weight: 800;
  font-size: 0.875rem;
  color: #b8165a;
}
.chapters h3,
.case-block h3 {
  margin: 0.25rem 0 0.5rem;
  font-family: var(--display);
  font-weight: 800;
  font-size: 1.5rem;
  letter-spacing: -0.02em;
}
.ph-inline {
  display: inline;
  padding: 0.1rem 0.4rem;
  border-radius: 0.35rem;
  background: repeating-linear-gradient(135deg, #ece8dc 0 6px, #e2dccd 6px 12px);
  color: var(--graphite);
  font-style: italic;
  -webkit-box-decoration-break: clone;
  box-decoration-break: clone;
}
.case-show {
  display: grid;
  gap: 2.5rem;
  margin-top: clamp(2.5rem, 1.5rem + 3vw, 4rem);
}
@media (min-width: 1024px) {
  .case-show {
    grid-template-columns: minmax(0, 1.3fr) minmax(0, 1fr);
    gap: 4rem;
    align-items: start;
  }
}
.case-side {
  display: grid;
  gap: 2rem;
}
.creative-strip {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.6rem;
}
.creative-strip img {
  width: 100%;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  border-radius: 0.8rem;
}
.ph-frame {
  display: grid;
  place-content: center;
  aspect-ratio: 4 / 5;
  border: 2px dashed var(--fog-4);
  border-radius: 0.8rem;
  font-size: 0.75rem;
  font-weight: 700;
  color: var(--graphite);
  background: var(--paper-2);
}
.outcomes {
  display: grid;
  gap: 0.75rem;
}
.outcomes li {
  padding-top: 0.75rem;
  border-top: 1px solid #d6d0c1;
}
.compare {
  --pos: 50%;
  position: relative;
  aspect-ratio: 5 / 4;
  width: 100%;
  border: 3px solid var(--ink);
  border-radius: var(--r-lg);
  overflow: hidden;
  box-shadow: 12px 12px 0 var(--ink);
  background: var(--fog);
}
.compare-pane {
  position: absolute;
  inset: 0;
  display: grid;
}
.compare-after {
  clip-path: inset(0 0 0 var(--pos));
}
.compare-pane img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.ph-feed {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.6rem;
  padding: 1.25rem;
  align-content: center;
}
.ph-feed i {
  aspect-ratio: 1;
  border-radius: 0.7rem;
}
.ph-feed-before {
  background: var(--fog) var(--grain);
}
.ph-feed-before i {
  background: var(--fog-3);
}
.ph-feed-after {
  background: var(--ink);
}
.ph-feed-after i:nth-child(6n + 1) {
  background: var(--sun);
}
.ph-feed-after i:nth-child(6n + 2) {
  background: var(--pink);
}
.ph-feed-after i:nth-child(6n + 3) {
  background: var(--sky);
}
.ph-feed-after i:nth-child(6n + 4) {
  background: var(--teal);
}
.ph-feed-after i:nth-child(6n + 5) {
  background: var(--tangerine);
}
.ph-feed-after i:nth-child(6n) {
  background: var(--violet);
}
.compare-tag {
  position: absolute;
  bottom: 1rem;
  padding: 0.3rem 0.75rem;
  border-radius: 99px;
  background: var(--ink);
  color: var(--paper);
  font-weight: 800;
  font-size: 0.8125rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}
.compare-before .compare-tag {
  left: 1rem;
}
.compare-after .compare-tag {
  right: 1rem;
  background: var(--sun);
  color: var(--ink);
}
.compare-handle {
  position: absolute;
  top: 0;
  bottom: 0;
  left: var(--pos);
  width: 3px;
  margin-left: -1.5px;
  background: var(--ink);
  pointer-events: none;
}
.compare-handle span {
  position: absolute;
  top: 50%;
  left: 50%;
  width: 3.25rem;
  height: 3.25rem;
  margin: -1.625rem 0 0 -1.625rem;
  border: 3px solid var(--ink);
  border-radius: 50%;
  background: var(--sun);
}
.compare-handle span::before {
  content: "‹ ›";
  position: absolute;
  inset: 0;
  display: grid;
  place-content: center;
  font-weight: 800;
  font-size: 1.1rem;
}
.compare-range {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  margin: 0;
  opacity: 0;
  cursor: ew-resize;
  touch-action: pan-y;
}
.compare:has(.compare-range:focus-visible) {
  outline: 3px solid var(--ink);
  outline-offset: 4px;
}
.ph-badge-center {
  top: 1rem;
  left: 50%;
  transform: translateX(-50%);
  white-space: nowrap;
  border: 2px solid var(--ink);
  pointer-events: none;
}

/* ══ 07 SERVICES: three bands ══════════════════════════════════════════ */
.included {
  padding: var(--sec) 0;
  background: var(--paper);
  color: var(--ink);
  --focus: var(--ink);
}
.inc-head {
  max-width: 56rem;
  margin-bottom: clamp(3rem, 2rem + 4vw, 6rem);
}
.included .sec-lead {
  color: var(--graphite);
}
.band {
  display: grid;
  gap: 1rem 3rem;
  padding: clamp(1.75rem, 1rem + 2vw, 3rem) 0;
  border-top: 3px solid var(--ink);
}
.band:last-child {
  border-bottom: 3px solid var(--ink);
}
@media (min-width: 1024px) {
  .band {
    grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr);
    grid-template-rows: auto 1fr;
    align-items: start;
  }
  .band-word {
    grid-row: 1 / span 2;
  }
}
.band-word {
  position: relative;
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(3.75rem, 1.5rem + 9vw, 10rem);
  line-height: 0.85;
  letter-spacing: -0.065em;
}
.band-word::after {
  content: "";
  display: block;
  width: 1.1em;
  height: 0.12em;
  margin-top: 0.12em;
  border-radius: 99px;
  background: var(--c);
}
.motion [data-wipe] {
  clip-path: inset(-10% 100% -20% 0);
  transition: clip-path 1.1s var(--ease-out);
}
.motion [data-wipe].is-in {
  clip-path: inset(-10% -5% -20% 0);
}
.band-sum {
  font-family: var(--display);
  font-weight: 700;
  font-size: clamp(1.25rem, 1rem + 0.8vw, 1.6rem);
  letter-spacing: -0.02em;
  line-height: 1.2;
}
.band-list {
  display: grid;
}
@media (min-width: 640px) {
  .band-list {
    grid-template-columns: 1fr 1fr;
    column-gap: 2rem;
  }
}
.band-list li {
  position: relative;
  display: grid;
  gap: 0.2rem;
  padding: 1rem 0.5rem 1rem 0;
  border-top: 1px solid #d6d0c1;
  isolation: isolate;
  transition: padding 0.4s var(--ease-out);
}
.band-list li::before {
  content: "";
  position: absolute;
  inset: 0 -0.6rem;
  z-index: -1;
  border-radius: 0.7rem;
  background: color-mix(in srgb, var(--c) 30%, transparent);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 0.45s var(--ease-out);
}
@media (hover: hover) {
  .band-list li:hover {
    padding-left: 0.6rem;
  }
  .band-list li:hover::before {
    transform: none;
  }
}
.band-list strong {
  font-family: var(--display);
  font-size: 1.25rem;
  letter-spacing: -0.02em;
}
.band-list span {
  font-size: 0.9375rem;
  color: var(--graphite);
}
.fit {
  margin-top: clamp(3.5rem, 2rem + 5vw, 6.5rem);
  display: grid;
  gap: 2rem;
}
@media (min-width: 1024px) {
  .fit {
    grid-template-columns: minmax(0, 0.9fr) minmax(0, 2fr);
    gap: 3rem;
  }
}
.fit-h {
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(1.5rem, 1.1rem + 1.4vw, 2.25rem);
  line-height: 1.05;
  letter-spacing: -0.03em;
  text-wrap: balance;
}
.fit-list {
  display: grid;
  gap: 1.5rem;
}
@media (min-width: 640px) {
  .fit-list {
    grid-template-columns: repeat(2, 1fr);
  }
}
.fit-list li {
  padding-left: 1rem;
  border-left: 3px solid var(--ink);
  color: var(--graphite);
  font-size: 0.9375rem;
}
.fit-list strong {
  display: block;
  margin-bottom: 0.2rem;
  color: var(--ink);
  font-size: 1.0625rem;
}

/* ══ 08 PROPOSAL: the sun world ═══════════════════════════════════════ */
.proposal {
  padding: var(--sec) 0;
  background:
    radial-gradient(50rem 30rem at 0% 100%, rgb(255 122 46 / 0.35), transparent 60%),
    radial-gradient(40rem 26rem at 100% 0%, rgb(255 255 255 / 0.35), transparent 60%),
    var(--sun);
  color: var(--ink);
  --focus: var(--ink);
}
.proposal-grid {
  display: grid;
  gap: 2.5rem;
  grid-template-areas: "head" "form" "side";
}
.proposal-head {
  grid-area: head;
}
.proposal-side {
  grid-area: side;
}
.proposal-form {
  grid-area: form;
  min-width: 0;
}
@media (min-width: 1024px) {
  .proposal-grid {
    grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr);
    grid-template-areas: "head form" "side form";
    grid-template-rows: auto 1fr;
    column-gap: 5.5rem;
    row-gap: 2.5rem;
    align-items: start;
  }
}
.next {
  display: grid;
  counter-reset: n;
}
.next li {
  position: relative;
  display: grid;
  gap: 0.1rem;
  padding: 0.9rem 0 0.9rem 3rem;
  border-top: 2px solid var(--ink);
  counter-increment: n;
}
.next li::before {
  content: counter(n);
  position: absolute;
  left: 0;
  top: 0.9rem;
  display: grid;
  place-content: center;
  width: 2rem;
  height: 2rem;
  border-radius: 50%;
  background: var(--ink);
  color: var(--sun);
  font-weight: 800;
  font-size: 0.9375rem;
}
.next span {
  font-size: 0.9375rem;
}
.wa-card {
  margin-top: 2rem;
  display: grid;
  justify-items: start;
  gap: 0.75rem;
}
.wa-card p:first-child {
  font-weight: 700;
}
.wa-num {
  font-size: 0.9375rem;
  font-weight: 600;
}
.meter {
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  gap: 0.85rem;
  margin-bottom: 1rem;
  padding: 0.6rem 1rem;
  border: 2px solid var(--ink);
  border-radius: 99px;
  background: rgb(255 255 255 / 0.6);
  font-size: 0.875rem;
  font-weight: 700;
}
.meter-track {
  height: 0.55rem;
  border-radius: 99px;
  background: rgb(22 24 56 / 0.12);
  overflow: hidden;
}
.meter-fill {
  display: block;
  height: 100%;
  border-radius: inherit;
  background: var(--ink);
  transform: scaleX(var(--m, 0));
  transform-origin: left;
  transition: transform 0.5s var(--ease-snap);
}
.meter-count {
  font-variant-numeric: tabular-nums;
}
.form,
.form-notice,
.form-success {
  padding: clamp(1.25rem, 0.8rem + 2vw, 2.5rem);
  border: 3px solid var(--ink);
  border-radius: var(--r-lg);
  background: var(--white);
  box-shadow: 12px 12px 0 var(--ink);
}
.form {
  display: grid;
  gap: 1.25rem;
}
.form-intro {
  font-size: 0.875rem;
  color: var(--graphite);
}
.field-row {
  display: grid;
  gap: 1.25rem;
}
@media (min-width: 640px) {
  .field-row {
    grid-template-columns: 1fr 1fr;
  }
}
.field {
  display: grid;
  gap: 0.4rem;
  align-content: start;
  min-width: 0;
}
.field > label,
.chips legend {
  font-weight: 700;
  font-size: 0.9375rem;
}
.req {
  color: var(--danger);
}
.opt {
  font-weight: 500;
  color: var(--graphite);
}
.field input:not([type="checkbox"]),
.field textarea {
  width: 100%;
  min-height: 3.1rem;
  padding: 0.75rem 0.9rem;
  border: 2px solid var(--ink);
  border-radius: 0.75rem;
  background: var(--paper);
  font-size: 1rem;
  transition:
    box-shadow 0.15s,
    background-color 0.15s;
}
.field textarea {
  resize: vertical;
  min-height: 7.5rem;
}
.field input:not([type="checkbox"]):focus,
.field textarea:focus {
  outline: none;
  background: var(--white);
  box-shadow: 4px 4px 0 var(--sun-deep);
}
.field input::placeholder,
.field textarea::placeholder {
  color: #6b6d86;
}
.has-error input:not([type="checkbox"]),
.has-error textarea {
  border-color: var(--danger);
  background: #fff4f2;
}
.field-error {
  font-size: 0.875rem;
  font-weight: 600;
  color: var(--danger);
}
.field-error:empty {
  display: none;
}
.field-hint {
  font-size: 0.8125rem;
  color: var(--graphite);
  text-align: right;
}
.check {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  min-height: 2.75rem;
  font-size: 0.9375rem;
  cursor: pointer;
}
.check input {
  width: 1.25rem;
  height: 1.25rem;
  accent-color: var(--ink);
}
.chips {
  margin: 0;
  padding: 0;
  border: 0;
}
.chips legend {
  padding: 0;
  margin-bottom: 0.6rem;
}
.chip-set {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
}
.chip {
  position: relative;
  cursor: pointer;
}
.chip input {
  position: absolute;
  opacity: 0;
  inset: 0;
  margin: 0;
  cursor: pointer;
}
.chip span {
  display: inline-flex;
  align-items: center;
  min-height: 2.75rem;
  padding: 0.5rem 0.95rem;
  border: 2px solid var(--ink);
  border-radius: 99px;
  font-size: 0.9375rem;
  font-weight: 600;
  background: var(--white);
  transition:
    background-color 0.15s,
    color 0.15s,
    transform 0.25s var(--ease-snap);
}
.chip:hover span {
  background: #fff5d6;
}
.chip input:checked + span {
  background: var(--ink);
  color: var(--sun);
  transform: scale(1.03);
}
.chip input:checked + span::before {
  content: "✓";
  margin-right: 0.4rem;
}
.chip input:focus-visible + span {
  outline: 3px solid var(--ink);
  outline-offset: 2px;
}
.has-error .chip span {
  border-color: var(--danger);
}
.hp {
  position: absolute;
  left: -9999px;
  width: 1px;
  height: 1px;
  overflow: hidden;
}
.form-summary {
  padding: 0.75rem 1rem;
  border-radius: 0.75rem;
  background: #fff4f2;
  color: var(--danger);
  font-weight: 700;
}
.form-privacy {
  font-size: 0.8125rem;
  color: var(--graphite);
  text-align: center;
}
.form-notice {
  margin-top: 1.25rem;
  display: grid;
  gap: 0.75rem;
  justify-items: start;
}
.form-notice[data-kind="error"] {
  border-color: var(--danger);
  box-shadow: 12px 12px 0 var(--danger);
}
.notice-title {
  font-weight: 800;
}
.notice-dev {
  font-size: 0.8125rem;
  color: var(--graphite);
}
.form-success {
  display: grid;
  gap: 1rem;
  justify-items: start;
}
.form-success h3 {
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(1.6rem, 1.2rem + 1.6vw, 2.4rem);
  line-height: 1.05;
  letter-spacing: -0.03em;
}
.form-success h3:focus {
  outline: none;
}

/* ══ 09 CLOSE: a spotlight that pulls colour out of the noise ═════════ */
.close {
  position: relative;
  isolation: isolate;
  overflow: hidden;
  padding: calc(var(--sec) * 1.25) 0;
  background: var(--ink);
  color: var(--paper);
  text-align: center;
  --focus: var(--sun);
  --sx: 50%;
  --sy: 50%;
}
.close-noise,
.close-colour {
  position: absolute;
  inset: 0;
  z-index: -1;
}
.close-noise {
  opacity: 0.09;
}
.close-noise .nz-tile,
.close-noise .nz-tile i,
.close-noise .nz-tile b::before,
.close-noise .nz-tile b::after {
  background: #fff;
}
.close-noise .nz-tile u {
  color: #fff;
}
.close-colour {
  -webkit-mask-image: radial-gradient(circle 16rem at var(--sx) var(--sy), #000 0 30%, transparent 100%);
  mask-image: radial-gradient(circle 16rem at var(--sx) var(--sy), #000 0 30%, transparent 100%);
  opacity: 0.85;
}
.close.is-idle {
  animation: spot-drift 14s ease-in-out infinite alternate;
}
@keyframes spot-drift {
  0% {
    --sx: 18%;
    --sy: 30%;
  }
  50% {
    --sx: 80%;
    --sy: 60%;
  }
  100% {
    --sx: 35%;
    --sy: 78%;
  }
}
.close-inner {
  position: relative;
  display: grid;
  justify-items: center;
}
.close-inner::before {
  content: "";
  position: absolute;
  inset: -3rem 5%;
  z-index: -1;
  background: radial-gradient(closest-side, rgb(22 24 56 / 0.96) 0 55%, rgb(22 24 56 / 0.7) 78%, transparent);
}
@media (max-width: 767px) {
  .close-inner::before {
    inset: -3rem -2rem;
  }
  .close-colour {
    opacity: 0.55;
  }
}
.close-kicker {
  margin-bottom: 1.25rem;
  font-weight: 700;
  color: var(--mist);
}
.close-title {
  font-family: var(--display);
  font-weight: 800;
  max-width: 13ch;
  font-size: clamp(2.6rem, 1rem + 6.4vw, 7.25rem);
  line-height: 0.95;
  letter-spacing: -0.055em;
  text-wrap: balance;
}
.close-lead {
  max-width: 34rem;
  margin-top: 1.6rem;
  color: var(--mist);
  font-size: clamp(1.0625rem, 1rem + 0.35vw, 1.3125rem);
}
.close-actions {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 0.75rem;
  margin-top: 2.4rem;
}

/* ── footer ───────────────────────────────────────────────────────────── */
.foot {
  padding: 2.5rem 0 calc(2.5rem + env(safe-area-inset-bottom));
  background: var(--ink-deep);
  color: var(--mist);
  font-size: 0.9375rem;
  --focus: var(--sun);
}
.foot-grid {
  display: grid;
  gap: 1.25rem;
  align-items: center;
}
@media (min-width: 900px) {
  .foot-grid {
    grid-template-columns: auto 1fr auto;
    gap: 2.5rem;
  }
}
.brand-light {
  color: var(--paper);
}
.foot-contact {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem 1.5rem;
}
.foot a {
  text-underline-offset: 3px;
}
.foot a:hover {
  color: var(--paper);
}
@media (max-width: 767px) {
  .foot {
    padding-bottom: calc(6rem + env(safe-area-inset-bottom));
  }
}

/* ── mobile dock ──────────────────────────────────────────────────────── */
.dock {
  position: fixed;
  z-index: 45;
  left: 0.6rem;
  right: 0.6rem;
  bottom: calc(0.6rem + env(safe-area-inset-bottom));
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 0.45rem;
  padding: 0.4rem;
  border-radius: 999px;
  background: rgb(22 24 56 / 0.92);
  border: 1px solid rgb(255 255 255 / 0.14);
  backdrop-filter: blur(12px) saturate(1.4);
  -webkit-backdrop-filter: blur(12px) saturate(1.4);
  box-shadow: 0 14px 34px -10px rgb(0 0 0 / 0.55);
  transform: translateY(160%);
  transition: transform 0.5s var(--ease-out);
  --focus: var(--sun);
}
.dock.is-on {
  transform: none;
}
.dock-cta {
  min-height: 3rem;
  font-size: 0.9375rem;
}
.dock-wa {
  display: grid;
  place-content: center;
  width: 3rem;
  height: 3rem;
  border-radius: 50%;
  background: #25d366;
  color: #0b2e18;
}
@media (min-width: 768px) {
  .dock {
    display: none !important;
  }
}

/* ── review bar (localhost / ?review=1 only) ─────────────────────────── */
.review-bar {
  position: fixed;
  z-index: 50;
  left: 0.6rem;
  bottom: 0.6rem;
  max-width: min(26rem, calc(100% - 1.2rem));
  font-size: 0.8125rem;
  color: var(--ink);
}
@media (max-width: 767px) {
  .review-bar {
    bottom: calc(4.7rem + env(safe-area-inset-bottom));
  }
}
.review-bar details {
  border: 2px solid var(--ink);
  border-radius: 0.9rem;
  background: repeating-linear-gradient(135deg, #fff6d6 0 10px, #fff 10px 20px);
  box-shadow: 4px 4px 0 var(--ink);
}
.review-bar summary {
  padding: 0.55rem 0.85rem;
  font-weight: 800;
  cursor: pointer;
}
.review-bar ul {
  list-style: disc;
  padding: 0 1rem 0.8rem 2rem;
}
.review-bar li + li {
  margin-top: 0.25rem;
}

/* ── tune-in reveals ──────────────────────────────────────────────────── */
.motion [data-tune] {
  transition:
    opacity 1s var(--ease-out),
    filter 1s var(--ease-out),
    transform 1s var(--ease-out);
}
.motion [data-tune]:not(.is-in) {
  opacity: 0.15;
  filter: grayscale(1) blur(10px);
  transform: translateY(1rem) rotate(var(--rot, 0deg));
}
.motion .close-title .slab::before {
  transform: skewX(-8deg) rotate(-1.4deg) scaleX(0);
  transition: transform 0.6s var(--ease-snap) 0.45s;
}
.motion .close-title.is-in .slab::before {
  transform: skewX(-8deg) rotate(-1.4deg);
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }
  *,
  *::before,
  *::after {
    animation-duration: 0.001ms !important;
    animation-iteration-count: 1 !important;
    animation-delay: 0s !important;
    transition-duration: 0.001ms !important;
  }
}

/* colour tiles revealed by the close spotlight */
.close-colour .nz-tile {
  background: var(--tc);
}
.close-colour .nz-tile i {
  background: color-mix(in srgb, var(--tc) 55%, #fff);
}
.close-colour .nz-tile b::before,
.close-colour .nz-tile b::after {
  background: rgb(22 24 56 / 0.35);
}
.close-colour .nz-tile u {
  color: var(--ink);
}